For example:

Dan Brown: People who used to get lost in supermarkets when they were kids.

Dave Eggers: Guys who are in the third coolest frat of a private college.

Terry Goodkind: People who have never been dungeons master but still play D&D.

Douglas Adams: People who bought the first generation Amazon Kindle.

The full list is online. Both Eggers and Adams hit kinda close to home …

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